India is the fifth largest generator of green-house gases (GHGs) in the world. With this global concern, Indian corporate leaders also aim to be good ‘environment citizens’, but have failed to justify the costs of going green except for the sake of going green or matching the industry trends. The major enabler to this myth is that the data center managers don’t relate themselves to the contribution of datacenter to the overall carbon footprint of the company as the power and cooling costs are a part of facility costs. It is important to factor the related costs of cooling the heat dissipated by the datacenter and also the power savings of using power efficient IT systems.
This market perception poses a challenge to the IT vendors to sell their GREEN IT technology in a highly lucrative market like India. The macroeconomic policies play an important role in pushing the growth of GREEN IT market in India.The strategic approach for market penetration is to educate the clients about the importance of GREEN IT solutions and maintaining low carbon credits through energy efficient IT landscape.The market drivers, restraints and challenges have been identified to forecast the market potential in the upcoming post.
NASSCOM's green initiative defines 3 vectors of GREEN IT
This market perception poses a challenge to the IT vendors to sell their GREEN IT technology in a highly lucrative market like India. The macroeconomic policies play an important role in pushing the growth of GREEN IT market in India.The strategic approach for market penetration is to educate the clients about the importance of GREEN IT solutions and maintaining low carbon credits through energy efficient IT landscape.The market drivers, restraints and challenges have been identified to forecast the market potential in the upcoming post.
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